Project:
FOSH
FOSH provides multi-dimensional and reality-based learning experiences for various trades.
Details
Client
CyberFiducia
Website
FOSH.co.za
Date
Jan – Feb 2022
Roles
Website Designer
Website Developer
WordPress Specialist
Description
Jacque Oostenbrink, representing CyberFiducia, initiated a collaboration to transform the digital presence of FOSH, a digital learning platform. The primary objective was a comprehensive overhaul, aiming to modernize the website’s aesthetics and functionality, enhance user experience, and execute a platform migration from Wix to WordPress.
The driving force behind this endeavor was the aspiration to align the website with contemporary design standards, offering users a visually appealing and intuitive interface.
Beyond the visual and structural overhaul, the project took a holistic approach to website optimization. Advanced Search Engine Optimization (SEO) practices were employed to boost the platform’s visibility on search engines.
Outdated Design and Functionality: The existing website had a dated look and limited functionality, which didn’t align with the brand’s contemporary image and user expectations.
Platform Limitations: The use of Wix restricted the website’s potential for growth and custom features, demanding a more versatile platform like WordPress.
User Experience Enhancement: The client sought an improved user interface that would engage visitors and drive conversions.
SEO Optimization: The website’s poor search engine visibility required thorough optimization to boost its online presence.
- Analysis and Planning: Collaborating closely with the client, we analyzed the current site and discussed the desired improvements.
- Creative Redesign: Began the design phase by creating prototypes on Figma that emphasized modern aesthetics while aligning with the brand’s identity.
- Platform Migration: Migrating content from Wix to WordPress demanded meticulous attention to detail.
- SEO Optimization: With a focus on improving search engine visibility, I conducted keyword research, optimized meta tags, and restructured URLs for indexing.
- Content Enhancement: Collaborating with the client, we refined existing content, rewrote product descriptions, and selected high-quality images to showcase the brand’s products effectively.
- Modernized Look: The redesigned website showcased a contemporary design that resonated with the brand’s image, engaging visitors instantly.
- Enhanced User Experience: The new design, coupled with improved navigation, led to reduced bounce rates and increased page views.
- Platform Flexibility: Migrating to WordPress provided greater customization possibilities, enabling the client to add features and scale the website as needed.
- Improved SEO Performance: SEO optimizations resulted in higher search engine rankings and increased organic traffic.
- Compelling Content: The revamped content, including persuasive copy, captivating images, and informative videos, effectively conveyed the brand’s story and offerings.
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