Project:
BizLife
BizLife provides medical accounts solutions serving private practitioners and other medical professionals.
Details
Roles
Website Designer
Website Developer
WordPress Manager
Graphic Designer
SEO Expert
Product Designer
Description
Nicole Maescia, representing BizLife, reached out to me for assistance with their existing website. Initially, the task involved entering new details into their website. However, as our collaboration progressed, we jointly decided that a complete redesign was the optimal approach to meet their evolving needs.
The objective was twofold: to enhance the website’s functionality and to streamline user engagement through custom form submissions. The project encompassed a comprehensive overhaul, from the visual elements to the underlying structure.
With a focus on user-centered design, we aimed to create a seamless and visually appealing experience for their audience. The decision to revamp the website was driven by the desire to align with current design trends, offer better user navigation, and improve overall performance.
Furthermore, the project included the implementation of custom form submissions to facilitate efficient user interactions and data collection. This customization allowed for tailored user experiences, aligning with BizLife’s specific requirements.
Approach
- Functionality Upgrade: The website was not meeting user expectations, diminishing the functionality of the website.
- Visual and Structural Redesign Success: The redesigned website should show modern visual elements and improved architecture that will successfully meet the objectives of the project.
- Smooth WordPress Integration: The successful migration to WordPress was essential and no disruption of services was expected.
- Tailored User Interactions: The custom form implementation facilitated efficient and personalized user interactions, meeting BizLife’s specific needs.
- User Training and Empowerment: In addition to design and development, guidance was to be provided to BizLife for effectively managing the website post-launch.
- Analysis and Planning: Collaborating closely with the client, we analyzed the current site and discussed the desired improvements.
- Creative Redesign: Began the design phase by creating prototypes on Figma that emphasized modern aesthetics while aligning with the brand’s identity.
- Platform Migration: Migrating content from Wix to WordPress demanded meticulous attention to detail.
- SEO Optimization: With a focus on improving search engine visibility, I conducted keyword research, optimized meta tags, and restructured URLs for indexing.
- Content Enhancement: Collaborating with the client, we refined existing content, rewrote product descriptions, and selected high-quality images to showcase the brand’s products effectively.
- Modernized Look: The redesigned website showcased a contemporary design that resonated with the brand’s image, engaging visitors instantly.
- Enhanced User Experience: The new design, coupled with improved navigation, led to reduced bounce rates and increased page views.
- Platform Flexibility: Migrating to WordPress provided greater customization possibilities, enabling the client to add features and scale the website as needed.
- Improved SEO Performance: SEO optimizations resulted in higher search engine rankings and increased organic traffic.
- Compelling Content: The revamped content, including persuasive copy, captivating images, and informative videos, effectively conveyed the brand’s story and offerings.
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