Lili & Co.

Lili & Co. Ceramic Store & Pottery Studio is a premier destination for handcrafted ceramics and studio. 




Lili & Co



Feb 2023 – Present


Website Designer

Website Developer

WordPress Manager

Graphic Designer

SEO Expert

Product Designer


In the dynamic realm of e-commerce, staying ahead means adapting and evolving. One of our most exciting projects involved taking an initial step into the digital marketplace by designing and developing an e-commerce store from the ground up.

Following its successful launch, we delved into the intricacies of SEO, optimizing the website’s presence within Google’s Free Listing area.

As part of our ongoing commitment to innovation, we recently undertook a total redesign of the website, complete with fresh branding and brand assets.

Our journey continued with an extensive SEO campaign that propelled the website into the spotlight within Google’s Free Listing area.


  1. Initial E-commerce Establishment: One of the main difficulties we faced was to stand out among the many competitors in Google’s Free Shopping tab Listing.
  2. Total Website Redesign: Redesign the entire website, including the branding elements, without compromising the existing SEO performance.
  3. Balancing Creativity and Best Practices: Striking a balance between innovative design and adhering to best web design practices.
  1. Strategic Development: We initiated the project with thorough market research and strategic planning, ensuring that the e-commerce store was tailored to the client’s specific niche and target audience.
  2. SEO Excellence: Our approach to SEO involved comprehensive keyword research, content optimization, and technical SEO enhancements. We continually monitored and adjusted our strategies to adapt to evolving search engine algorithms.
  3. Seamless Redesign: To execute the website redesign seamlessly, we conducted a detailed audit of the existing site, carefully mapped out the redesign plan, and preserved essential SEO elements during the transition.
  4. Innovative Design within Framework: Our approach to design was guided by a commitment to creativity while respecting established best practices. We conducted user feedback sessions to ensure our innovative design choices enhanced user experience.
  1. Complete commerce Business: The e-commerce store is ready to become a thriving digital marketplace for the client, generating consistent sales and attracting a growing customer base.
  2. Top Google Rankings: Our SEO efforts resulted in top rankings within Google’s Free Listing area, driving a significant increase in organic traffic and brand visibility.
  3. Fresh Brand Identity: The total website redesign not only refreshed the brand’s digital presence but also improved user engagement and conversion rates.
  4. Balanced Creativity and Best Practices: Our meticulous approach struck the perfect balance between innovative design and adherence to best web design practices, ensuring both aesthetic appeal and optimal functionality.
Project: Lili.Africa case study laptop mockup

Let’s work together on your next project

Translate your ideas into the future |

Let’s envision your forthcoming project and actualize your concepts with creativity and expertise. 

Contact us for any website, marketing, branding or graphic design needs. 

We’re always glad to help.

Email us at today for a free “quote”.

Rhetorical Designs Specialized Website Design and Developers

schedule 30 mins!